There are few better ways to get your brand seen after guests go home than with custom wristbands for your event.
Looking for a big ROI in a tiny package? Hoping for brand visibility, audience engagement, and long-term marketing potential?
Custom wristbands let you turn that event crowd into your campaign’s loyal highway billboards, pushing forward for your brand long after the crowd has gone home.
The Big Sell of Being Seen
While the real power of custom wristbands for your event is ensuring that your logo or message gets a prime position, you also want an event swag that won’t end up in the trash right away.
Designs can range from sleek silicone bands to full-on fabric wristbands totally covered in your unique moniker. It’s a way to make the wristband itself into something that people will want to share or show off.
Once it’s on, attendees will inevitably field questions about what it is and what happens there, which in turn can get them talking (and posting) about your brand.
Shares, Tags, and Impressions
If it happens in real life and isn’t shared on Insta, did it even happen at all? Today’s audiences are all about their social channels.
By dressing the audience’s wrists up right, you’re helping your wristbands become even more of an undisputed hero in the shareable moment.
Or take another route. A wristband can become a mini festival or corporate launch pass.
It goes from being a band of fabric around the wrist to a badge of honour and a testament to the experience. Plus, a lot of guests might be more likely to post a pic with their wristband than with a plastic bowl,
Us vs. Them, as Told by Wristband
Studies have shown that the easiest way to get someone to do something is to make them feel like they’re part of the team. Sounds simple?
That’s because it is. And yet, when you arm an audience with something like a branded wristband, you’re making them a part of the team, giving them something to rally behind.
They’re not just going to an event — they’re a VIP, on the inside. And when your audience feels like they’re on the inside, they’re sure to become even bigger fans of your brand.
People wear their wristband long after the event is over, meaning they think of it as a memento of a special experience rather than a marketing item.
The longer someone wears their wristband, the longer your brand gets exposure in their social circles.
Long-Lasting Marketing Campaigns
Most promotional items have a short lifespan, maybe a week or two after the event; wristbands work long after.
When you get custom wristbands for an event, attendees become walking advertisements for your brand. Any time they leave the house wearing their wristband and get it in front of someone else, they’re creating a brand impression for you.
They also allow people to launch a campaign. If you get an exclusive wristband, you can use it to launch a mini campaign around it.
For example, you can colour-code the wristbands to designate access to different areas, or you could add a QR code or a shortened version of a URL that people need to access an exclusive giveaway, loyalty program, or similar experience.
Wrap-Up
Investing in custom wristbands for an event is a good way to turn regular attendees into brand ambassadors.
The longer something is worn, the more it contributes to generating awareness, the more likely they are to encourage its friends to sign up for your events, and the more positive sentiment it’ll have towards your brand.
They’re a cost-effective way to market your event brand while staying on trend.
