Allwyn has appointed Kresimir Spajic, the former CEO of Betfred USA, to lead its operations. Spajic joined Allwyn after serving two years at Betfred USA, where he was influential in expanding the brand across the United States.
At Betfred USA, Spajic shaped the sportsbook’s vision and strategy. He managed operations in ten US states, including Colorado, Ohio and Nevada. His experience also spans roles at Hard Rock International, Rush Street Interactive and Great Canadian Entertainment, among others. He holds a multidisciplinary graduate degree in management, law and humanities from institutions in Italy, Switzerland and the UK.
Spajic expressed excitement about joining Allwyn. He intends to leverage his experience to grow the company sustainably while emphasizing customer value and responsible gaming.
Betfred’s founder, Fred Done, praised Spajic during his tenure for driving the brand forward in the US market. Betfred Group Chief Executive Joanne Whittaker also highlighted Spajic’s extensive expertise as key to reaching new growth levels in the region.
During Spajic’s leadership, Betfred USA expanded its online presence to seven states and retail sportsbooks to three. The group globally operates over 1350 betting shops in Great Britain and holds sponsorships with top sports entities like Manchester United and the Denver Broncos.
Spajic’s appointment at Allwyn marks a strategic move for the company to enhance its presence in the gaming and sports betting sectors. His leading at Betfred USA showcased his ability to oversee complex, multistate operations and build strong partnerships.
Allwyn’s move to bring in a leader with Spajic’s background indicates its ambition to grow in regulated markets with a focus on innovation and compliance.
The leadership change follows Spajic’s significant achievements at Betfred USA, where he led operational execution and strategic initiatives that strengthened the sportsbook’s foothold in competitive markets.
As Allwyn looks ahead, Spajic’s experience and vision are expected to be central in driving the company’s digital and retail growth strategies.
His track record of driving sustainable business growth and commitment to responsible gaming aligns with Allwyn’s values and market goals.
Spajic’s role at Allwyn will be crucial as the group pursues opportunities in international gaming markets, leveraging his diverse industry expertise.
This appointment is seen as a positive development for Allwyn, reflecting its proactive approach to leadership and market expansion in a dynamic sector.
Overall, Kresimir Spajic mive from Betfred USA to Allwyn signifies an important step for both companies and the broader gaming industry. It strengthens Allwyn’s leadership at a time when the gaming market is rapidly evolving and competition is increasing.
Spajic leaves behind a legacy of growth and operational excellence at Bretfred USA, positioning Allwyn to benefit from his proven capabilities going forward.
This development was officially announced in mid-2023 and confirmed by both companies’ leaders, underscoring confidence in Spajic ability to lead in competitive markets.
